Your Hotel is Probably Wasting Time on Social Media Most hotels have at least one--sometimes more--staff members devoted to social media. But ask what the ROI is on the social media effort and, generally, you’ll get blank stares. Everyone knows social media generates something, but rarely do they know
It was Ralph Waldo Emerson who famously said, “Life is a journey, not a destination.” Though Emerson’s humanity and today’s technology may not always seem like friends, they are fundamentally intertwined. The technology exists not simply to help us get from point A to point B faster or to
The device trifecta—desktop/laptop, smartphone, and tablet—is soon to be a thing of the past. Not that they will not exist, but the differences between them are getting harder to discern.
Think about this. Travelers are booking on mobile 25-30% of the time right now. Projections are that at least half of ALL travel bookings will be made on mobile by 2020.
What do digital convergence and a sea change in human behavior have to do with whether or not your hotel’s mobile platform is paying off? Everything. Success in the industry starts with the tools we have at our disposal.
Figuring out the world of mobile technology has consumed a lot of time over the last decade. When something changes as rapidly as mobile has, best practices seem to change every six months.