So, Who is TripCraft?

In short: We strive to make hospitality companies digital brands look amazing. We love to help our clients reach their customers far more effectively.

In long: We build industry-leading apps and websites for hotels using our progressive Toolkit-driven platform. We streamline, optimize, and design beautiful mobile solutions that help hotels reach (and often out-perform) their marketing and revenue goals.

The TripCraft Team

The TripCraft crew is comprised of a diverse set of innovators, tech experts, creative wizards, and hospitality veterans. Together, we work to solve problems in the hotel industry and improve the way companies communicate with consumers.

Where It All Began

The idea for TripCraft first became a spark after our founder, Mike Murray, led developers in his previous work at HubX and Sabre Hospitality Solutions. He and his team built the RedX CRS system–which became the premier Central Reservation System in the hotel industry.
After seeing gaps in the industry and recognizing how his expertise could help hotels, Mike set out to establish his own team of mobile solution superheroes. TripCraft went on to develop the first mobile platform built exclusively for the hotel industry.

In 2010, we built our first mobile solution for Mandarin Oriental Hotel Group.  The MO Hotels app was a groundbreaking product that received incredible reception and industry accolades:

  • Room 77 Blog – 4 Noteworthy Hotel Apps 

  • JetSetter Blog – Top 5 Travel Apps 

  • LandLopers – Top 5 Hotel Apps 

  • LuxuryDaily – 2010 Top 10 Luxury Apps (across all industries) 

  • USA Today – Hotel apps, thumbs up & thumbs down 

  • 2013 Forbes Travel Guide – 5 Hotel Apps to Download Now 

What We Can Do For You

Since our founding, we have worked with dozens of hospitality brands to help them reach their mobile potential. Our innovative platforms have delivered powerful systems for notable organizations like Caesars Entertainment, The Standard Hotels, Viceroy Hotels, and Swire Properties.  We love to create forward-thinking products that hurdle challenging technical problems and maximize customizable, effective, mobile brand tools.

We’ve combined our knowledge of hotel operations, systems integration, reservations, marketing, and guest services, with endless opportunities for mobile engagement. To that end, we offer a unique set of tools and capabilities that can be tailored for any hotel’s mobile needs or budget. TripCraft specializes in amplifying a hotel brand’s voice, engagement, and revenue.


As you can see, we can do a lot of cool things that help our clients increase their brand power. In fact, that’s one of our favorite things to do. If you’re ready to get forward-thinking about he life of your hotel, give us a shout.